Communications tool kit

The Communications and Marketing Team wants to help churches to communicate better. Here are some resources and tips for you to use.

For more information email communications or phone 07 3377 9910.

Topics

Download the guidelines for using the Uniting Church in Australia logo.

The logo of the Uniting Church in Australia shows the cross of Jesus Christ, in its light and love, standing over a darkened world—redeeming it through grace and truth. By that cross people are bound to Christ and each other. The Holy Spirit, symbolised by the dove with the wings of flame, empowers and guides us to be witnesses to Jesus Christ. The wide U at the bottom points to the fact that we are uniting; as a semicircle it also reminds us that the renewing of both the church and the world are as yet incomplete.

The Uniting Church in Australia logo is available for download in different sizes and formats.

Communications within the Uniting Church should follow guidelines and principles which convey a consistent message. We should use every communication opportunity to reinforce the mission of the Uniting Church in Queensland, as expressed through the Call Statement and Vision 2020.

These brand protocols provide Queensland Synod employees, congregations, stakeholders, and suppliers with the key elements of the church’s corporate brand.

The brand protocols outline the process for the design of corporate stationery and templates including information regarding the use of fonts, spacing and colours. It includes specifications relating to the Uniting Church in Australia logo and protocols for its use in the production of materials for both internal (within the Queensland Synod office) and external communications.

Consistent, clear and concise terminology strengthens and supports the Uniting Church brand.

The style protocols cover words and phrases specific to the Uniting Church in Australia and others referring to Queensland Synod strategy, initiatives and businesses. It is important to avoid jargon and “churchy” language in all instances while communicating the church’s message to the wider community. These style protocols also cover exclusive language, style including capitalisation, punctuation and the use of initialisms and acronyms, as well as a list of commonly misspelled words and phrases.

Here’s the Uniting Church in Queensland’s branded PowerPoint slide template which may assist in the preparation of your presentations and church services.

The Queensland Synod office encourages positive interaction with the media. The Communications and Marketing Team can assist with any media enquiries you may encounter or with publicising your story.

The Communications Coordinator is responsible for media liaison and can be contacted via email at communications@ucaqld.com.au or by phone on 07 3377 9851 or 0437 368 744. The Coordinator will ensure that all media enquiries are managed in a manner that upholds, protects and enhances the reputation and image of the Uniting Church in Australia, Queensland Synod.

Have you been contacted by the media for a story?
The first step is to take down key information including name, phone number, media outlet and subject of the story. Contact the Communications Coordinator and pass on the details. Refer to the policies and processes below for more information.

Do you want to contact the media about a story?
Contact the Communications Coordinator to discuss how your story can gain maximum positive publicity for your congregation and the church. Refer to the policies and processes below for more information.

Media issues policy

Media relations policy

Media issues process

Media relations process

  • Signs should assist first time guests
  • Signs should answer basic questions
  • Signs should be easy to read
  • Signs should avoid jargon and “churchy” language

Church newsletters whether printed or digital should follow these guidelines to make them easy to read and relevant to church members and visitor.

  • Header/banner with the congregations full name and logo
  • Contact details
  • Website address and social media links
  • Maximum of two different fonts to make it easy to read
  • A consistent, minimal colour scheme to increase readability and reduce printing costs
  • Details about service times and regular gatherings e.g. playgroup, kids church, bible studies, etc.
  • Details about upcoming events
  • Be aware of privacy and copyright